It was only about a year ago that I decided to "out" myself as a gun owner to friends, coworkers, and acquaintances. It was made clear to me that we were never going to progress our hobby if we continued to act like it was something that we should be ashamed of.
By acting like shooting paper or having a gun hanging on my wall was completely normal, the people who were surprised or shocked that I did such things began to act like it was completely normal too.
Good job Joe, for being open about your hobby, and refusing to be shamed into excuses and silence.
We're winning, and every heart and mind we can personally change counts.